A new generation of young consumers leads new consumption trends, and the domestic IP market is rapidly rising. With its excellent creative design and operational capabilities, China’s original trendy brand IP B.Duck has become a powerful fan and has attracted gold. In April this year, Deying Holdings, the parent company of B.Duck, released its 2021 annual report. Deying’s revenue in 2021 was HK$290 million (approximately RMB 236.5 million), and B.Duck became a domestic IP role authorization. The largest Chinese original IP in the market.
In 2005, the son of Hong Kong designer Xu Xialin was born. In order to welcome the arrival of a new life, he created the image of B.Duck to accompany the children growing up, inspired by the news event of “the freighter overturned the sea and 29,000 little yellow ducks drifted around the world”. Bright eyes, fleshy lips, round belly and iconic slightly warped hair tips, the B.Duck little yellow duck is flexible and changeable, and its IP is extremely malleable. “Duck Dad” Xu Xialin led his design team to use it well The creativity of this little yellow duck deeply implants the image of this little yellow duck into the daily life of consumers. The products include more than 20 categories such as digital, electronic accessories, infants, travel, bags, stationery, etc., and a variety of products and scenes penetrate Let the B.Duck little yellow duck release its infinite charm, quickly become popular among young consumer groups, and swept the country. It not only gained a large number of loyal fans with high stickiness, but also showed huge commercial value, becoming a well-deserved “leading duck in the domestic IP market”. “.
Chasing fashion trends and actively embracing young people is the magic weapon for B.Duck’s continuous success in breaking the circle. As early as 2012, B.Duck launched its own clothing line, attacked the fashion field, and achieved good sales results. In 2021, the first multicultural fashion brand, BDUCK PLUS, will be hatched, breaking stereotypes and stereotypes. The avant-garde design language of “de-gendering” makes B.Duck shine in the fashion industry. Through in-depth cross-border licensing business cooperation with TOP-level enterprises in different fields, and constantly stimulating IP vitality in innovation, B.Duck has always maintained the same frequency with young people. In May 2020, B.Duck entered the game field and achieved a dual-IP cross-border alliance with the national competitive mobile game “Peace Elite”. Related topics quickly rushed into the top ten of the hot search list within a few hours and won more than 300 million. With the platform exposure, B.Duck won the “Peace Elite” Best Partner of the Year award. Since then, B.Duck has cooperated with NetEase’s non-confrontational competitive game “Fifth Personality” to link online and offline to create a variety of novel and interesting gameplay, which makes players hooked.