On December 22, 2018, the famous movie star Zhou Dongyu‘s first independent personal IP “Little Yellow Duck” B Duck was born, which quickly became a hot topic on the Internet. In a short period of time, B Duck has designed and produced 50+ themed peripheral products, covering furniture, digital 3C, clothing, clothing accessories and other categories.
The scope of B.Duck‘s authorization and cooperation is not limited to product authorization and promotion authorization. B.Duck-themed commercial plazas, theme restaurants, playgrounds and other large-scale real-life authorization projects are also blooming all over the country. In 2020, B.Duck entered the large-scale outdoor amusement park industry for the first time, and the B.Duck Ocean Park in Nanjing Happy Valley, jointly built with Huaqiaocheng Group, a leading enterprise in the amusement industry in China, was officially opened. B.Duck has authorized the opening of Buffy themed tea restaurants in Beijing, Shanghai, Suzhou, Chongqing and other places. So far, there are 2,000 Buffy Little Yellow Duck theme offline stores.
B.Duck is also constantly bringing new products to fans, which are deeply loved by fans all over the world. As Mr. Xu Xialin (Eddie, the founder of B.Duck’s little yellow duck brand) said in an interview, B.Duck’s The goal is to face the world and create an independent IP brand that is unique to China.